Joana Carruzi is a young entrepreneur from Italy with whom I had the real pleasure to work with, helping her to receive clarity about her brand vision as a new-rising chocolatier. The process of our work started in a non-formal way, getting to know each other, listening to her personal story and aspirations. My aim was to feel her personality and to try to find out that little magic ingredient in her creations, which was making them unique and special, so that the packaging allures it but in a delicate way. Just like the petals of the roses in the background ready to release the gift of their bloom unto the world softly, softly and so does the melting chocolate turning into blissful inner firework. The final appearance gives a classical, elegant look with romantic touch speaking of her professionalism and diligence, combined with her emotional, creative, feminine side.